[ISEA2017] Paper: Juan Carlos Saldaña Hernández — Design of pictographic signs for the educational area


Keywords: Graphic Design, Signs, Pictograms, Education, Game-Based Learning

The text documents the process and the necessary conditions for the design of pictograms during the ‘Signage’ university course at the Design Department of Guanajuato University, taught as the IV semester design workshop. During this course the student applies visual techniques and specific concepts that conduct to the graphic design of pictograms. These pictograms are used in a product for the educational area that the student must also design.

  • Juan Carlos Saldaña Hernández is full time professor, Department of Design of the University of Guanajuato, Mexico, since 2003. Degree in Arts with option in Graphic Design by the Faculty of Visual Arts of the University Generation 86-91. Master of Visual Arts, Academy of San Carlos. National School of Plastic Arts, Generation 95-96. Master in Visual and Intermediate Arts from the Polytechnic of Valencia, Spain. 2009. Doctorate in Visual Arts and Intermedia, Polytechnic University of Valencia. Coordinator of the Degree in Graphic Design at the Universidad del Valle de Mexico San Rafael campus. 1999-2001. University professor of graphic design, with a teaching experience of more than 15 years. He has worked in different universities among which the following stand out: University of the Valley of Mexico campus San Rafael. 1997-2001, Simón Bolívar University. 2000-2001. ENEP Acatlán, México City 1999-2001. National University of Mexico, UNAM.

Full text (PDF) p.  568-571