[ISEA2017] Panel: Viviana Molina Osorio — The Mutualism Relation within the Entrepreneurial Ecosystem

Panel Statement

Panel: Training Methods for Transdisciplinary Collaboration

Keywords: Entrepreneurship, Entrepreneurial Ecosystems, Innovation, Design Thinking, Entrepreneurial Design

In Colombia, a city called Manizales has made a commitment to entrepreneurship creating the “Manizales Más” project to foster an entrepreneurial ecosystem that allows the city to strengthen the six different domains necessary to create and grow companies in a small size city of under half a million people. Government, academia, and companies have found a way to do co-creation and adjust diverse standpoints to contribute to a bigger vision, a commitment to development and cultural change, a movement that invites to believe, create and grow. In this adventure, every stakeholder as made an effort to put in the table all their abilities to help entrepreneurs. Different multidisciplinary committees were created to propose activities, conduct workshops, boot camps and living labs to improve products and create new businesses. “Manizales Más” shows how through empathy, market test, and several iterations to define the product, entrepreneurs can create and grow a company taking advantage of everything the stakeholders offer.

  • Viviana Molina Osorio (Universidad Autónoma de Manizales, Colombia) is an entrepreneur, university professor, PhD candidate in design. Her research interest revolves around design, entrepreneurship and complex artifacts. Her previous experience in finance and travel industry were a good starting point to develop a new career in education. She has been part of the Manizales Mas project since 2013 and in 2014 was chosen as an affiliate for a full semester internship at Babson College considered the best university in entrepreneurship worldwide.

Full text (PDF) p. 688-691