Artist Statement

Single-channel video, 2015, 5’22’’

“Well-formed breasts…coincidence?” is a video performance created for the camera. This video work makes reference to the power of the symbols (archetypes) that at the same time are shapes and, consequently, numbers. These symbols, as well explained by C.G. Jung, have dominated our life because they are part of our collective unconscious determining what is beautiful and good and what is ugly and bad. Thus, the religions and governments have used them throughout the history in order to create resounding effects that manipulate the society. It means that strong or weird physical experiences can turn into aesthetic and pleasant experiences (images) just because they follow powerful and inherited patterns and symbols. This video talks about the most important numeric sequence, Fibonacci sequence, and about the master number par excellence, the number 11, which is interpreted as the resonance of the oneness. Through this work, which is part of a specific communication project, Jai Du wants to reinforce the concept of the importance about the unification of the science and spiritual worlds.
Poetically it can be explained as follows:

Maybe you don’t remember this number sequence maybe even consciously you don’t know what it means
search on Google!
The name is Fibonacci sequence and it has nothing to do with esoterism
remember it not only if you want to win the lottery it can also help you to understand everything around you:
the DNA defining you the Egypt’s pyramids
the terrorist attacks of 11S and 11M the power of British monarchy
the black holes and even the hole of the Bic pen also why you have to wake up every morning to work at an office that you don’t like at all
this sequence explains everything!
because it is part of the collective subconscious and, obviously, the abstract art has never existed because God exists.

Voice-over: Sabine Molenaar, cat performer: Buit de Gent


  • JAI DU (Bilbao, Spain) starts her professional career as a business consultant in 2000, mainly working for banks and government institutions where she normally spent more than 12 hours/day. In 2008, thanks to a tragic accident suffered in Africa, which almost ends up with her life, she realizes about the lack of sense of passing life working at offices such amount of hours. Thus, she decides to fulfill her real life mission by starting communicating about the topics that nobody from her social and job sector would talk freely due to the fear of being fired or excluded. So, she becomes an artist with a hidden identity under the alter ego of Jai Du. In her first video performances emerge topics such as the internal conflicts and dependencies that the System’s rules produce in the citizens: the idea of personal success based only on “specific” professional careers, the current roles of the women in the different job sectors and the migration of people in search of a prosperous country.
    Currently, questions of perception, emotion, affect and sensation have been crucial to the most of her latest work which involves the concept of the collective unconsciousness (C.G.Jung) and the use of archetypes and mathematic series in order to create/activate specific emotions in the audience. Recently, Jai Du has turned towards thinking performance as a symbolic practice for bringing the unconscious mind to the consciousness and thus, being able to apply a healing process through art. She have been developing a new way of thinking based on symbols/archetypes that allows us to examine the emotions related to the toxic Ego which is continuously reinforced by the society rules. Jai Du has found through Art not only the dispositive for self-reflection but also a way to raise social awareness. She thinks that this consciousness raising way plays a key factor to put in motion the social engine and to trigger the human being evolution.

Full Text and photo p. 151-153