Institutional Presentation Statement 

Remote, June 10th. Session: Art centers and art residencies

Keywords: multimedia, artistic research, e-culture, Eindhoven

MAD emergent art center has been catching up with sequential development of cultural implementations of technology, by creating ever new approaches. Pioneering into new possibilities and exploring technologies is showing a track of fast changing perspectives and realities.

In the early days of Multimedia MAD emergent art center was bringing the new media platforms to the city of Eindhoven and Dutch creative industry to foster new artistic practice, connecting to networks in society and reaching out to a broad public.

In 2000 MAD emergent art center transformed into a new phase: the name changed to MAD emergent art center. Collaborators are artists, designers, technologists, working as freelancer, volunteer, partner, together with interns and students.

Pioneering into new possibilities and exploring technologies is showing a track of fast changing perspectives and realities. Now in 2022 we see the term Digital Culture settled in academic, policy and economic realms.

MAD emergent art center has been catching up with sequential development of cultural implementations of technology, by creating ever new approaches. MAD ways of working shows a number of different activities.

Along the way we have seen paradigms change: from pure artistic autonomy to relevance for society; from technology focus to human esthetics; from economic niche to crucial ingredient in innovation. Having an optimistic view on the future we believe we can make a difference, and will imagine things no man has seen before.

New horizons unfold as we progress in time, unlocking metaverses, dreaming of quantum leaps, imagining AI enabled sustainable societies, where humans are key to a new balance between nature and artificial realities.

Next up is our focus on the urban ecosystems where the big issues of our times become apparent and urgent. Artists and scientists are on the forefront of new solutions and systemic change. We need to support and facilitate their research and operation.
https://madlab.nl/?lang=en

• Born and raised in the south of the Netherlands, René Paré (66) studied visual communication at Design Academy Eindhoven. After working as allround designer in the industry, in 1990 graphic design studio Grafico de Poost was founded. Working in the first wave of desktop publishing and multimedia, the development of the CD-i at Philips Electronics led to collaboration and pioneering into interactive media design. Soon the need was felt to involve artists and designers in further exploration of the new media and digital technologies. This was the starting point for the 1995 foundation of MAD emergent art center, with co-founders Wim van der Plas, Leo Bakx, Dirk Boon. Paré is experienced designer of models and manifestations that are innovative and advanced in technology, information, networking. Consultant for implementation of high tech to experience/product solutions. Established: Stadslab Eindhoven, MAD emergent art center, Science Hack Day Eindhoven, Mindhoven, Image Radio festival, Grafico de Poost concept design publishing, Spin offs MAD: – Open Data platform Eindhoven, – Eindhoven Maker Faire, – Manifestations festival, – Albert van Abbehuis (AvA)