[ISEA2022] Paper: Cynthia Villagomez — Sparking Emotion in Mexican Electronic Art


Full Paper. Session: Educations and Societies / Electronic art in higher education and artistic residencies

Keywords: Electronic Art, Production Processes, Creation, Elicitation, Emotion, Innovation

This paper deals with the methodological and cognitive processes involved in how innovative ideas evolve in the human mind. It also addresses the principles and foundations of creating new ideas and the different phases of creative processes: participation, tendency, incubation, intuition, evaluation, actualization, communication, and participation. Also significant are the reactive, interactive, and emotional facets of the participation phase of the creation process. Hence, these aspects are analyzed in order to produce an in-depth reflection on the elicitation of emotions during the production processes of electronic artworks. Finally, the paper examines a number of techniques and resources used to elicit emotions in electronic artworks.

  • Cynthia Villagomez (MX) is a professor and researcher at Guanajuato University, Mexico since August 2002, she is the author of seven books, several book chapters, and articles about Electronic Art, Creativity, and Design. From 2003 to 2021 she was the editor of the University of Guanajuato magazine Interiorgrafico de la Division de Arquitectura, Arte y Diseño. In addition, she has made several trips to Spain in connection with the research she has been developing. She is a Graphic Designer, with a master’s degree in Creativity for Design from the School of The National Institute of Fine Arts and a Ph.D. in Visual Arts and Intermedia from Polytechnic University of Valencia (UVP), Spain. Her Ph.D. thesis on Processes of Production in Mexican Digital Art received UVP’s “Extraordinary Award for Doctoral Theses” in 2016. She is a former Member of The Mexican National Research System, Level II of Mexico’s National Council for Science and Technology, CONACYT.June 14th https://cynthiavillagomez.com