[ISEA2022] Paper: Diego Diaz & Clara Boj — Can machines predict our future?


Full Paper. Session: Humans and NonHumans / Mental, Hallucinatory and Predictions

Keywords: Prediction, Artificial Intelligence, Internet of Behavior, Datacene, Big Data

In this publication we analyze, from a critical and artistic perspective, how Artificial Intelligence trained with Big Data can induce and predict human behavior. In this context Internet of behavior is being developed (IoB), a new paradigm where humans lost their freedom in favor of a new and powerful social control.

Based on the notion of the Datacene, understood as the time when data directly affects the social, cultural, economic, political, and even affective structures of the present. In this article we propose how Big Data and Artificial Intelligence give rise to the Internet of Behavior; a new technological paradigm that has incredible potential to induce human behavior. Since ancient times, human beings have always wanted to predict and alter the future, but in the last ten years, this wish is beginning to become a reality thanks to great recent advances in the field of social engineering, raising serious doubts about social control and the loss of freedom. In this context of analysis, we present two projects developed within the framework of ACTS. Data Biography shows the enormous amount of digital traces that we generate daily and composes, from them, the biography of a person. On the other hand, Machine Biography investigates how current artificial intelligence techniques can predict and induce future human behavior. Both projects invite us to consider from a critical perspective the present and future of the social transformations produced by Big Data and AI.

  • Diego Díaz, PhD, Associated Professor at Universitat Jaume I, Castelló de la Plana, Spain & Clara Boj, PhD, Associated Professor at Universitat Politècnica de València, Spain. As an artist team, they have been working together since 2000. Their work critically engages new media technologies and the notion of public space within the hybrid city. Recently they are working with Machine Learning techniques to analyze how computers can understand and predict our future. Their projects and works have been shown in Museums, Art Centers and Festivals worldwide. www.lalalab.org