[ISEA2022] Institutional Presentation: Oliver Grau, Laura Ettel, Philipp Hoffmann, Alexander Wöran & Carla Zamora — Revealing Higher Impact of Media Art Archiving

Institutional Presentation Statement

Second Summit on New Media Art Archiving
June 10, MACBA – Convent dels Àngels. Invited presentation

Keywords: media art archiving, image analysis, media art research

AMedia art poses a multitude of specific challenges for archiving, e.g., the weak interconnection of thematically similar archives. Furthermore, digital tools developed for image analysis as well as art research usually fall short when confronted with media art. LeFo and ImDaLi, the projects presented here, intend to address these issues in their research.


  • Oliver Grau (DE) is first Chair Professor for Image Science in the German-speaking countries at the Danube University since 2005 and has held more than 350 lectures and keynotes. Grau’s “Virtual Art,” (2003) is the most quoted art history monograph since 2000. He conceived scientific tools for digital humanities like the Archive for Digital Art (ADA, since 1999) and developed international MA programs like Image Science and the joint master in MediaArtsCultures. Grau was founding director of the MediaArtHistories Conferences. He has received several awards for books including Mediale Emotionen (2005), Imagery in the 21st Century (2011), recently: Digital Art through the Looking Glass (2020). 2014 he received a doctor h.c., 2015 he was elected into the Academia Europaea.
  • Laura Ettel
  • Philipp Hoffmann
  • Alexander Wöran 
  • Carla Zamora