Artists Statement

April 25 – May 31, Ideal and online. ISEA2022 Extended Programme

Active Activism Act is an exhibition co-created and co-organized by the team of VIBE, a
consortium of European cultural agents. It will take place from April 25th. to May 1st. at the IDEAL Center for Digital Arts of Barcelona and will be online in its digital iteration until May 31th.
AAA proposes a new cultural and content consumerism model, both online and physically, to
attract Generation Z audiences and put youth activism at the forefront. The exhibition will feature around 15 Generation Z artists from more than seven European countries.

Samantha Hudson, XRebellion, Mabel Olea, laSADCUM, AMAGA, María Jurado i Baz Cuervo, Émergent Magazine, Maria Appleton, Dahli B. Ball, Joppe Venema, Eirinia Kalogera i Azeema
Magazine, are the new confirmations for the program, joining Afffirmations, DOES Salon x Joey
Levenson, Kai Landre, Neuro Dungeon™, No Signal Radio, Tashinga Matewe i Julen Beloki i Noé Etó. Samantha Hudson will liven up this experience and accompany the viewer through a Whatsapp chat. After adding Samantha to the contact list on a smartphone, she will share various formats with the audience, such as voice notes, text, screenshots or videos, allowing the viewer to access all the extra content generated by AAA artists.

The exhibition will open with an immersive musical experience, a 360º streamed concert by Kai
Landre in the great hall of IDEAL, on Monday 25th April at 8.30 pm.

https://www.elisava.net/en/calendar/active-activism-act-elisava-research-exhibition-new-digital-formats-activism-and-gen-z
https://idealbarcelona.com/en/agenda/active-activism-act

• VIBE is a project co-funded by the Creative Innovation Lab programme of the European Union, VIBE has generated an ecosystem of museum representatives, audio-visual and cultural mediation industry experts, as well as young creatives and young audiences. Main outputs have been the scouting of the challenges and opportunities of the cultural sector through co-creation sessions and an analysis of the state of the art, and the generation of innovative exhibition guidelines that have resulted in a pilot exhibition, Active Activism Act (AAA) http://www.vibe-experience.com