[ISEA2019] Artist Statement: Felipe Reinoso Carvalho — Sonic Taste

Artist Statement

2019_ACT_Festival_FoodHack @ ISEA2019

Sonic Taste is an interdisciplinary research project which conducts researches on ways to enhance palate experience through sound and music. Recent psychology researches suggest that all our senses can be effectively used to enhance multi-sensory palate experience. The exhibition shows the traits of sound which improves palate experience of Asia, and this will be exhibited in comparison with other regions such as Europe and Latin America in the future. The work shows that which common features and differences multi-sensory connection of palate in different cultures has.

  • Felipe Reinoso Carvalho: I’m a researcher specialized in Multisensory Experiences. I have a joint-PhD degree in Psychology (KU Leuven, Belgium), and in Engineering Sciences (Vrije Universiteit Brussel). I hold scholar positions at the Universidad de los Andes School of Management (Colombia), ​the GRANEM at IAE Angers (France), and the Univ. Bayreuth. I also collaborate actively with the the Crossmodal research lab at Oxford University (UK), the Center for Multisensory Marketing at BI Norway, the Cyber interface Lab at U. of Tokyo, the mim Brussels, UDLA, Brain & Cognition group at KU Leuven, and with many other colleagues around the globe. I also act as a boutique consultant, having collaborated with brands, such as: Jagermeister, city of Brussels, Bang & Olufsen, The Chocolate Line, The Brussels Beer Project, Brasserie de la Senne, Amor Perfecto, Café de Colombia. Through people’s behavior, I try to better understand -and hopefully to improve- life experiences. I advocate for the use of science, and for an appropriate understanding of technology, as means for a better future. In my work, I also encourage the employment of arts as a resource for the valorization of innovation. [source: http://sonictaste.weebly.com/about.html]