Abstract (Long paper)

Keywords: Hybrid art, Artscience, Bioart, Installation, Generative Art, Computational Creativity, Interactive Arts.

I would highlight one more parameter encountered in art: creative distinctiveness and creation of a “trademark”, “personal style”. This is the use of a common visual element or theme that makes the artist and the art recognizable, distinguishable. A “trademark” can also be created for substantive or commercial reasons. The question is: to what extent do we see this “trademark” in technological art and hybrid art approaches? Works by Eduardo Kac, Heather Dewey-Hagborg, Thomas Feuerstein, Paul Vanouse, Dmitry Gelfand and Evelina Domnitch, Julius Popp, Timo Toots are discussed.

• Raivo Kelomees PhD (art history), artist, critic and new media researcher. Studied psychology, art history, and design in Tartu University and the Academy of Arts in Tallinn, Estonia. Book author, “Surrealism” (Kunst Publishers, 1993) and an article collections “Screen as a Membrane” (Tartu Art College proceedings, 2007), “Social Games in Art Space” (Estonian Academy of Arts/EAA, 2013). Doctoral thesis „Postmateriality in Art. Indeterministic Art Practices and Non-Material Art“ (EAA, 2009). Participation in festivals, exhibitions, conferences: Second  International Video and Electronic Art Manifestation in Montreal 1995; French-Baltic-Nordic Video and Electronic Art Festival, Riga 1997; 20th Tokyo Video Festival, 1998; MuuMediaFestival in Helsinki (1998); Ars Electronica Mediathek, Linz (1999); 4th International Festival of New Film, Split (1999); ISEA2000  (Paris); Viper 2000 (Basel); ISEA2002 (Nagoya); FILE 2005 (Sao Paolo); Media Forum at the Moscow International Film Festival, 2006; Fluxus East, Kumu Art Museum, 2008 (Tallinn), ISEA2010 Istanbul, ISEA2014 Dubai etc.

Full text (PDF)  p. 739-743