Artist Statement

HISTORIES OF THE NEW

Path of Illusion is based on reflections concerning the manipulation of contemporary Thai society by commercial advertising with the aim of instilling false artificial values (as opposed to true intrinsic human values) in the lives of the majority of people. The familiar sight of 5 electricity poles of tapering sizes positioned strategically illuminating the streets and generating conspicuous computer designed commercial advertising forms, distort and exploit people
solely for commercial interests. This distortion and exploitation lead to a false sense of material well-being and resultant unconscious indulgences in what is believed to be material progress at the expense of proper perspectives of life and its true values or meanings.

• Bundith Phunsombatlert is a media artist living in Thailand.

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