Abstract

This presentation explores the possible theoretic perspectives of two disciplines of semiotics, social semiotics and the cultural semiotics,  on the issues of conventionalisation of new media forms and synthesizes them with the outcome of the empiric research – series of interviews I conducted among the new media designers in Estonia and Norway.

• Indrek Ibrus (1974) was born and grew up in Tallinn, Estonia. After graduating from highschool he first started to study sociology in the Estonian Institute of Humanities in Tallinn. But his job as a TV-entertainer and his interest towards audio-visual arts made him two years later to start his studies on the field of TV-journalism in the University of Tartu. Later he specialized on the issues of postmodern television and while studying temporarily in the University of Helsinki also on the issues new media media. After graduation he worked as the head of the online-department of the second-biggest Estonian daily Eesti Päevaleht. Soon he anyway decided to continue his academic career and went to study new media to the University of Oslo where he received his MPhil with the thesis about multimedia rhetorics. Later he has been lecturing on new media in the International University Concordia Audentes in Tallinn and worked as a state executive on the field of technological innovation.

Full text (PDF) p. 59-65