Abstract

Online presentation

Keywords: digital art, cryptoart, NFT, blockchain, property, preservation

Digital technology, which appeared in the ‘80s and consolidated itself in the following decade with what was called the “third industrial revolution”, has transformed not only our daily environment, but also the way in which we produce and experience artistic work. Digital art, a subcategory of the so-named art of the new media, presents multiple forms and is in continual evolution, parallel to the devices which make it possible; but its commercialisation in the contemporary art market becomes complex, so digital works present a series of characteristics such as the paperless office, obsolescence and reproducibility which may be considered to be not particularly profitable by collectors. Despite this, in recent months the sale of some digital artworks, to which numerous texts are referred to under the name of cryptoart, have increased notably, reaching figures in the millions for the first time in auction houses. The commercial success of these pieces is due to the fact that, together with the work’s archive, they include a type of cryptographic certificate, the non-fungible-tokens or NFTs, which collect the work’s data and inscribe them in a blockchain; transforming a multiple and disseminated work into a digital item that is unique and traceable, whose property can be transmitted as one would do with any other object in the offline world. Although they favour in principle the creation and sale of digital art, NFTs present their own problems, especially related to their access, use and sustainability; are NFTs a permanent tool or only a method of fleeting speculation? How does this certification affect property and the author’s rights? Is it possible and will it be sustainable to employ them as a strategy for the preservation of digital works? This article carries out an analysis of the principal characteristics and problems of digital art in a general sense, as well as the solutions and preoccupations which the cryptographic certificates offer in all aspects in the life of a work of art: production, dissemination and preservation.

• Salomé Cuesta Valera, Universitat Politècnica de València, Spain
• Paula Fernández Valdés, Universitat Politècnica de València, Spain
• Salvador Muñoz Viñas, Universitat Politècnica de València, Spain

Full text [PDF] (in Spanish only)