Artist Statement

Generative Software (2010-2015)

In this work, eighteen corporate/brand logos that are mostly green in colour take turns competing for screen space using artificial life simulations based on John Conway’s Game of Life. The viability of any one logo is determined in real-time using live, stock market data feeds. The work references tensions between representations of environmental corporate responsibility and moments of crisis such as the 2010 Deepwater Horizon oil platform explosion.

• Peter Williams is a Canadian new media artist specializing in generative, interactive and participatory art. He has presented work at ISEA2002, 2004 and 2008; Hong Kong Visual Arts Centre; 3331 Arts Chiyoda Tokyo and ACM CHI Toronto. He currently resides in the United States.

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