This work explores the allure of the unattainable. Generic television commercials set up unresolvable tensions between erotic desire and the banal. This series is meant to distill the desires being represented in advertising by co-opting co-opted imagery of the sublime. The images are meant to evoke a sense of hope even while the vaguely sinister is revealed as the excavatinggaze pieces together the commercialized foundation of the dream. Layering results in the denotative erasure of the advertised. Traces remain and it is that stubborn refusal to disappear that infuses this series with poetic melancholy as well as political critique.
- Anat Pollack, Associate Professor of Video, School of Art and Art History at the University of South Florida, USA