Panel Statement

Panel: Pervasive Media: Practice, Value, Culture

This talk will briefly out­line set­ting up and run­ning Mat­ter 2 Media, a Per­va­sive Media com­pany. It will also pre­sent one of the com­pa­nies prod­ucts and dis­cuss the bar­ri­ers and op­por­tu­ni­ties that the com­pany has in this new field. With ex­per­tise in mo­bile ap­pli­ca­tions and per­va­sive media tech­nolo­gies, par­tic­u­larly lo­ca­tion based ser­vices, and over a decade of ex­pe­ri­ence, Mat­ter 2 Media de­velop ex­cit­ing new ex­pe­ri­ences for real-world spaces. Through its pro­fes­sional ser­vices, mat­ter 2 media also con­sults, trou­bleshoots, re­searches, analy­ses and de­vel­ops soft­ware. Krstl is a prod­uct that was de­vel­oped through an award from the Tech­nol­ogy Strat­egy Board. Krstl de­liv­ers con­tent and ex­pe­ri­ences through en­gag­ing phys­i­cal por­tals called crys­tals. Crys­tals, which can take many in­ter­ac­tive phys­i­cal forms (see the ex­am­ple above and below), are em­bed­ded in re­tail, leisure and event spaces in­clud­ing shops, shop­ping cen­tres (malls), cafés, pubs, clubs and ex­hi­bi­tions. Vis­i­tors and cus­tomers in­ter­act with crys­tals to down­load con­tent such as video clips and coupons, re­ceive con­tent from their friends, or take part in a shared ap­pli­ca­tion such as a vote, a game or a lot­tery. Vis­i­tors in­ter­act using their mo­bile phones over the mo­bile web (in­clud­ing Wi-Fi) or Blue­tooth.

• Dr. Tim Kind­berg‘s re­search in­ter­ests are in ap­ply­ing ubiq­ui­tous and mo­bile com­put­ing tech­nolo­gies to dig­i­tal media, par­tic­u­larly in urban set­tings. He is cur­rently the re­search di­rec­tor for the Per­va­sive Media Stu­dio, the founder of start-up Mat­ter-2-Me­dia and a vis­it­ing pro­fes­sor of Com­puter Sci­ence at the Uni­ver­sity of Bath, UK. Be­fore that he was a se­nior re­searcher at HP Labs in Palo Alto and Bris­tol, se­nior lec­turer in Com­puter Sci­ence at Queen Mary, Uni­ver­sity of Lon­don, and prin­ci­pal soft­ware en­gi­neer at start-up Zebra Par­al­lel. He holds a PhD in Com­puter Sci­ence from the Uni­ver­sity of West­min­ster and a BA in Math­e­mat­ics from the Uni­ver­sity of Cam­bridge. His re­search has in­cluded ubiq­ui­tous com­put­ing sys­tems, dis­trib­uted sys­tems, and human fac­tors, work­ing on re­cent pro­jects such as Ac­tiveprint and City­ware. He is an ex­pert on per­va­sive (ubiq­ui­tous) com­put­ing and makes use of cam­eras, lo­ca­tion tech­nolo­gies and other sen­sors found on mo­bile phones to de­liver media that in­te­grates with the real world around us.  He has been the leader of in­dus­trial part­ner­ships. He is a text­book au­thor, holds five patents, has pub­lished many sci­en­tific pa­pers, and is a reg­u­lar speaker at con­fer­ences. Mat­ter 2 Media pro­vides con­sul­tancy and tech­nol­ogy for the mo­bile and dig­i­tal media in­dus­tries, in­clud­ing cam­paign strat­egy; soft­ware for phones, web­sites and ser­vices; and dig­i­tal sig­nage.