Artist Statement

Printed media have a highly consolidated visual infrastructure. But printed (preponderant) visual part has been wrongly considered as coinciding with its whole. That is why they have been recently massively translated into another universal medium (the digital) through a direct process. What is missed, much more than nostalgia, is a small perceptual universe that is instinctually unfolded every time the physical medium is used, while it is misdirected if not negated in its new screen-based embodiment.

• Dr. Alessandro Ludovico (IT/UK) is Associate Professor in Art, Design and Media at the Winchester School of Art, UK. He is a media theorist, editor and artist, and completed a PhD by Published Work in English and Media at the Anglia Ruskin University in Cambridge, UK. [source: southampton.ac.uk] neural.it/about