It is interesting to remember that the synchronous sound-camera (ECLAIR) was developed during the 1950’s simultaneously with the magnetic recording- devices for electronic images (AMPEX). The world of (acoustically enhanced) moving images became a world of audiovisual communication – be it chemical-mechanical or pixelbased- electronic. Alexandre Astruc then coined the term “camera-stylo” – the “fountainpen-camera” – for new possibilities of sound/image creativity. The term will appear to be prophetic for the constitution of a new praxis in literacy: the development of audiovisual texts (as opposed to filmand/ or video shows). In my paper, I will analyse the development of a new audiovisual literacy against the background of western written codification of the word by means of the phonetic alphabet, within the dialectics of orality and literacy. I will show examples of recent film/video-texts in which the narrative structures are determined by the technology of codification.