Abstract 

Keywords: Motivation, Design for Behavior Change, Behavioral Economics, Persuasion.

Motivation is a key factor that determine behavior change. In this paper, the researchers study how people is motivated when interacting with two strategies that aim to change grocery shopping behaviors. The strategies are similar but with differences in mindfulness and nudging elements. Researchers collected qualitative data with observations and interviews from 12 user participants. Motivation categories of Fogg’s behavioral model were used in the data analysis. Findings show that the strategies can trigger pleasure, pain, fear and social acceptance. People that used the reflective strategy with mindful processes were able to better express their motivations.

• Mauricio Mejía, PhD is an associate professor at the Department of Design, Faculty of Arts and Humanities, at the University of Caldas, Colombia. He is currently the program director of the PhD in Design and Creation. He received his PhD in Design from the University of Minnesota and his Master’s degree in Design from the University of Cincinnati, USA. His research work focuses on interaction design, behavior change, and strategic design. Mauricio is ISEA2017 deputy director.
• Juan P. Velásquez is a PhD student of the Department of Design, Faculty of Arts and Humanities, at University of Caldas, Colombia. He received his Master’s degree in Design and Interactive Creation from the University of Caldas, Colombia. His research work focuses on design for behavior change. He is interested in design for change and design for socially responsible behavior methods.
• Camila Villegas is a Visual Designer from the University of Caldas, Colombia. She participates in the Strategic Design Lab. Her research work is focuses on motivation in design strategies. She is interested in behavior change, sustainable design and social design.

Full text (PDF) p. 595-599