Abstract (Shortpaper)

Keywords: digital media art, economic valuation, new media theory, art valuation, cultural studies, art value, digital art, collectors, artwork.

While there are a variety of approaches to examining the valuation of digital media art, I limit my discussion to its economic valuation within the context of Western capitalist economies. In this essay, I argue that the dematerialized and reproducible nature of DMA requires it to have alternative models of economic valuation because the classical model of economic valuation does not effectively value DMA. I examine existing economic models of digital media artwork valuation and I explore unique opportunities for alternative and hybrid economic models of digital media artwork valuation.

• David R. Burns, Southern Illinois University Carbondale, Department of Radio-Television and Digital Media, Carbondale, IL, USA

Full text (PDF) p. 722-725